1. Work Out Why You Want to Use It
One of the key things to do early on is to work out what your goal is. It could take a little while to work this out but the sooner you nail down what you’re going to use twitter for the better. There’s no right or wrong with how to use Twitter – your focus might be:- to use it on a personal level to share what you’re doing with real life friends and family
- to build up you and your blog’s profile in your niche
- to unwind and have fun with new friends
- to build up your network in a niche
2. Start Tweeting
One of the things that I noticed yesterday adding all 538 twitter users is that a number of them had only ‘tweeted’ once or twice (and a couple had never tweeted at all). I asked one person why this was and they said that they wanted to build their follower numbers up before they started using it.The problem with this thinking is that one of the best ways to build your Twitter network is to be active. Your Tweets are your best advertisement for people to follow you – if you don’t have any (or many) what reason do people have to follow you?
So start updating your Twitter account. Don’t just write about anything – remember that every Tweet you make can either take you closer to or further away from your Twitter goals.
3. Start Following Others
I spoke to one new Twitter user yesterday who told me that the ‘Love-In’ had brought them over 100 new followers – but that they’d increased this even further by finding other interesting people to follow herself.This user had discovered the power of adding followers on Twitter. She’d invested time into seeking out other twitter users who were Tweeting interesting stuff.
This process is a bit of an experiment and involves following people and then seeing if their tweets ‘resonate’ with you. Sometimes it means you’ll follow someone for a while and then unfollow them – but you’ll eventually find a group of people that you enjoy conversing with. Which leads me to my next point….
4. Get Interactive
OK – so you know why you’re using Twitter, you’re actually tweeting, you’re following what others are tweeting – the time now is to start reaching out to others and getting a conversation going.This happens on a couple of levels:
Firstly it’s about writing things that others will want to interact with. The best way to do this is to ask a question. People are wired to reply to questions so start asking some. Keep them relevant to your goals and be willing to reply to people’s answers.
Secondly it’s important to respond to what other people are saying. The ‘reply’ feature on Twitter is key and should be used regularly, otherwise your use of Twitter will be quite one sided.
After a while you’ll find that the conversation becomes quite natural as you get to know others that you mutually follow and track what they’re doing, what your common interests are etc.
The beauty of being as interactive as possible with other Twitter users is that you’re talking to them in public and you’ll find your other followers and their other followers will chime in and make the conversation a little more multi-dimensional – it’s a great way of finding new friends to follow also.
5. Don’t Spam
Another thing that I noticed happening with a few of those that I added yesterday is that the only thing they were using Twitter for was to promote their own content. While it’s possible to do this I wouldn’t advise it. I do promote my posts on Twitter – but I try to balance them with other natural and organic conversation as well.Another tip is to not just promote your own links, promote others. Keep them on topic and interesting and your followers will thank you for the links that you suggest.
But Wait – there’s more…
There’s a lot more that can be said about using Twitter – but I want to keep this as basic as possible for those just getting into the medium. Start with these five basic things, work on them for a week or so and then you’ll start discovering your own way
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