Tuesday, April 5, 2011

LinkedIn tips and tricks


I know many professionals use LinkedIn to connect with colleagues, partners, suppliers and pretty much anyone they wish to partner or do business with. Considering there are over 9 million users, this is a pretty powerful online business network.
But what happens when you are short contacts and want a passive way to generate more? I have some answers for you. I will also offer some tips on how to add contacts and also how to search for people you know. According to LinkedIn, people with over 30 contacts show up 75% more than others. This means, the more contacts, the more exposure and leads you can generate. Here is a good passive way to get people to contact you.
First of all, if you have not signed up, do so here: https://www.linkedin.com/secure/register
If you are registering for the first time, take this bit of advice:
For the “first name” field enter your complete name, first AND last (Geoff Simon) for instance. In the “last name” field enter an email address specifically for linkedIn contact requests (you@hotmail.com, gmail.com, or whatever email you want). Then proceed to fill out as much of your profile as you can, the more the better. Also add a picture, this gives it a personal touch and increases the number of times your profile is viewed. Now that you are signed-up, go ahead and look at your profile, it should look something like mine which you can find here: My Profile.
You will notice that you see my full name on the first line and my email on the second line. The email address is important because this is how many people add contacts. This passive little trick is used by many savvy LinkedIn members to generate additional leads. Now go ahead and click on the link in the orange outline at the top under the “Get Introduced” and “Contact Directly” box that says, “know this person – Add Them As A Connection. This will take you to a screen where you need to enter the email address for this contact, in this case it’s me, so type in gsimon@socialmediasystems.com. If you did not know my email, you would not be able to add me as a contact. By placing your email in the “last name” field, users can instantly add you as a contact to build their connection base.
As for other strategies to promote your profile, you can place an email signature which links to your LinkedIn profile. LinkedIn is nice enough to create this for you with a variety of different template options. You can find these if you click on the “my profile” tab at the top and then below that, “email signatures”. This way anyone you send email to, can add you as a contact or sign-up and add you if they are not already “LinkedIn”.
You can also check out your College or University and search for classmates by clicking on “classmates” at the footer of every page. This will allow you to search all members who attended the same school you did during the same time period. Another way to find contacts is to click the “Expand Your Network” button at the top right of the page. From here you can add friends, business partners, etc. but you need to put in their email address and name. They will then be sent an email prompting them to sign up, or add you as a contact if they are already registered.
You can also add customized buttons to your blog or web site for even more exposure, here is an example:
View Geoff Simon (gsimon@socialmediasystems.com)'s profile on LinkedIn
In addition, LinkedIn offers an Outlook Toolbar that you can download for seamless export/import features from your Outlook contacts into LinkedIn and vice versa. You can also download the LinkedIn Browser Toolbar.


LinkedIn tips and tricks


Here's a collection of LinkedIn quick tips and tricks to help you take your profile and user experience to the next level.
[ How to extract your LinkedIn, Facebook contacts ]
How to Increase Your Presence With Network Updates An underused-yet valuable-feature on LinkedIn is the "Network Updates" element. The Network Updates box, located on your homepage below your Inbox updates, is the area that you can use as your "professional billboard," using 140 characters or less. Want to stay top of mind with your LinkedIn connections? This tool, when used effectively, helps you do just that. Read more
How to Monitor Who's Viewed My Profile Located about halfway down your LinkedIn homepage on the right-hand side is a box-"Who's Viewed My Profile"-that gives you two statistics: how many times your profile has been viewed in the last seven days and how many times you have appeared in search results in the last seven days. Here's advice on how and why to keep an eye on who is checking out your LinkedIn profile. Read more
Should You Upgrade to a Paid Account? Social networking service LinkedIn is free, but if you choose to upgrade to a paid account, you have access to additional features. Not sure what you get from the paid level of membership to LinkedIn? Here's the lowdown on four advantages. Read more
How to Reorder Your Profile Sections LinkedIn announced a new feature intended to give you more control over how you present your profile. Now, instead of adhering to LinkedIn's templated format, you can arrange the pieces of your profile (such as your summary, experience and recommendations) however you see fit. Here's how it works. Read more
How to Integrate LinkedIn With Outlook A new LinkedIn beta feature allows you to sync the social networking site with Microsoft Outlook, giving you more transparency to your contacts and making it easier to grow your network. Read more


 

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